If you have a question with your order, you're in the right place. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. Its healthy current average circulation of 1,471,825 (ABC, (1) December 1997)--largely in the West--exceeds many fine national magazines, with a total audience over 5 million (2) due to its unusually high number of readers per copy, and testifies to its public recognition. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. All Rights Reserved. Barber and beauty shops placed the icon magazines on their tables and shelves. The Lane family greatly appreciates their contributions. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. I can drive to the mountains. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. It was exciting to. Travel and garden coverage grew similarly focused and specific. Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. [2][3][4] Regent formed the . Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! It marks the passing of time and can be thought of as a sign of hope for the future. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. Personalize gifts, too! 16-year-old student killed in violent altercation at Santa Rosa's Californias storms arent letting up. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. Yes, Sunset magazine is still in existence and going strong! Enjoy these berry matcha cream bars! Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. If you have a question with your order, youre in the right place. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. But, as the socio-economic trends with a growing population become more diversified, and new technologies become more available, there are growing opportunities for the selectivity advantage of magazines. The high-tech/computer/Web industry alone has spawned a great many new magazines. but is reportedly still being paid a seven . This last change of ownership is unique in maintaining the basic editorial and marketing objectives. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. SUNSET is a registered trademark of S Media International Corporation. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. The "House of Innovation" is an experimental showcase house, opened on September 8, 2006 in Alamo, California. Indeed it was, but it won big. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Can I get duplicates? Wed send them. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. One local shares two itineraries: one for the coast and one for the mountains. This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Even if youve never camped; even if youve never wanted to camp, Rue Mapp is going to make you love it. Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. If you are a magazine subscriber, you received communication on your last issue about your subscription. Today, the Gross State Product for the 13 Western states, if a separate nation, would rank sixth in the world. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. Tempting Photo Magazine. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. What better way to tour Oahu than like a James Beard Award-winning chef? During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). For the best experience on our site, be sure to turn on Javascript in your browser. You may occasionally receive promotional content from the Los Angeles Times. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. Since Sunset magazine was founded at the close of the nineteenth century, many of the tumultuous global and national changes had significant variations impacting the West on how the population lived, worked, and moved about within the area. Our subscribers were part of the family too. Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. Welcome to customer service for the Sunset Shop! The list spans genres, from literary fiction to fantasy to nonfiction. Travel professional Aida Mollenkamp shares her favorite spots to come home to. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. It covers topics such as design, food, garden, home, travel and entertaining, and reflects the active, outdoor lifestyle of the Western United States. In an email Tuesday night, Sunsets owner announced that the magazines employees would be put on unpaid leave until April 3. We are firmly committed to the future of Sunset and we have made this difficult and temporary decision to preserve this iconic business over the long term, Steinhafel said in the email. Peaches Young Girls Adult Photo Magazine. All Rights Reserved. Vistas of mountains and tiny, captivating details of little shops. State storms arent letting up. Roasted baby beets are tender, sweet, and earthy, allowing the bright flavors of spring mint from the farm to round out the dish. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. Dedicated management and staff were essential from the very beginning to achieve this exceptional centennial milestone. Sunset's print magazine is published 6 times a year. It is part of the "Idea House" program, originally launched in 1998. Magazine publishers generally have a finger on the pulse of their reader audience for research and adjusting the formula to continue publication. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. Renewals to Adweek will be added to your remaining issues and extended. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. Its history went back to the Ohlone Indians and the Spanish Zayante Rancho. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. Founder Rue Mapp shares how she started her organization and where she finds solace in nature. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. That comment, also, was usually followed by "And to keep a magazine successful is harder than getting it started" and then a warning, "Don't kill the goose that's laying the golden eggs.". The most brilliant editorial content does not go it alone in commercial magazines. I can shop the farmers market for that produce and make that food. The magazines final print issue was released in May 2021, and its digital format launched in June 2021. My subscription expires 09/01/2026. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. This site uses cookies to optimize site functionality and provide you with a great user experience. Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Many of the names, characters, and images at this site are copyrighted. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. Restaurants as well as Bay Area culture through a food lens senior staff. The magazines mission to inspire readers to lead their own coastal lives and more. 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