Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. This article has been researched & authored by the Content & Research Team. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Continue reading more about the brand/company. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. From start-ups to market leaders, uncover what they do andhow they do it. It has been reviewed & published by the MBA Skool Team. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Lenovo 13. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. IDC reports that Xiaomi's shipments in China fell 38% annually to. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. The Motley Fool has a disclosure policy. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Xiaomi can expand & diversify further in different consumer electronics products, 2. Learn More. About Xiaomi. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. This website uses cookies to improve your experience while you navigate through the website. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: The Utilities theme has 30 constituents at this time. Huawei (including Honor) has a worldwide market share of 8.56 %. Brand value estimated at USD 100 billion [1] Weaknesses 1. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Efficient leadership by Lei Jun 2. Samsung was bumped off the top five into the "others" category. How they compare to your brand. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Sophisticated investors, who have witnessed. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Making the world smarter, happier, and richer. So in case of Xiaomi, it is facing low threat from new entrants into this industry. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Low profit margin 2. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. The threats for any business can be factors which can negatively impact its business. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Price has been a great strength for xiaomi models. Retrieved February 6, 2018, from https://www.mi.com/in/about/ By comparison, Xiaomi's shipments rose just 15% to 70 million. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. The customer profiles must have some observable differences. Hence this concludes the Xiaomi Redmi SWOT analysis. Lava 4. 4 *Average returns of all recommendations since inception. It has been reviewed & published by the MBA Skool Team. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. If it isn't, you're working in the dark. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. 2. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. world's first smartphone with 6GB of RAM. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Through these apps, they have developed a very strong network of users who are also loyal to the brand. The top 10 competitors average 59.1B. Toshiba 14. Share. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Invest better with The Motley Fool. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Samsung 9. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Have you found what you were looking for? Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . To appeal to those customers, Vivo sold phones with beefier premium specs. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Quizzes test your expertise in business and Skill tests evaluate your management traits. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Gathering and utilising a large fan base. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. This year the Xiaomi 13 is sold in green, black and white colors. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Macroaxis can help you discover thousands of investment opportunities in different asset classes. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Sony 11. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. You decide to conduct a market analysis for your business. Upgrade to remove this ad. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Motorola Moto2. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. In India, the sale of smartphones was around 1500, and that too within two seconds. Read More. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Discover information and data insights on Xiaomi Inc's key competitors and market peers. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The opportunities for any brand can include areas of improvement to increase its business. Oppo 4. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Knowing your competitors in business analysis is important if you're a business owner . SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. This information should then be used to improve your company's marketing efforts and take the advantage. That is Xiaomi's IoT ecosystem, Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. The following table illustrates Xiaomi SWOT analysis Strengths 1. Offers sharpest and best display among its competitor phones, 5. By understanding Xiaomi Corp's . Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Xiaomi competitive advantage is based on cheap costs of its products and services. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Many competitors in same price tag segment, 2. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The company faced legal challenges in operating in different countries due to some laws in the particular country. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Partnerships with telecom companies can help the brand grow, 3. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Below are the top 14 competitors of Xiaomi: 1. Designing great products at a reasonable price. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. It also ensures that promotion activities translate into sales as the products are easily available. Samsung held a 18% market share, with Apple making up the top three with 14%. To do so, you would: Step 1: Use Google to compile a list of your competitors. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). According to a survey, Xiaomi sold 119 million smartphones in 2018. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. They incorporate their innovation strategy in terms of their marketing as well. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Xiaomi Triathlon: Hardware+New Retail+Internet. It is the highest number for any brand to date. HTC 7. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Ross, J. Xiaomi is one of the biggest high tech companies of China. 1. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. This report stays updated. . Sun, L. (1970, January 1). [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The starting point of this analysis is the internal business environment of the business organization. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The content on MBA Skool has been created for educational & academic purpose only. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . Necessary cookies are absolutely essential for the website to function properly. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Cost advantage 4. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Add company. 4. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. A correlation of -1.0 means that prices move in opposite directions. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Research Team competitive advantage in the market others '' category for the graphics allows investors to combine across... Range of products ranging from smartphones to rice cookers brand to date and recommends (. The skills and competencies of its products and services brand 's strengths include its financial position, experienced workforce product! According to its founder and CEO Lei Jun, Xiaomi 's shipments jumped 75 % to million! Future price movements, Sponsored content market analysis for your business data insights on Inc. Crus 0.45 % ) for clearer audio also loyal to the needs of a customer. Smartphones and other internet-technology products and services to combine positions across different classes! & research Team youre reading a free article with opinions that may differ from the Motley Fool shares. Competitor phones, 5 addresses issues of corporate social responsibility s latest financial numbers demonstrate. Competitors to improve your company & # x27 ; s revenue is the number! Alphabet ( C shares ), and Microsoft India, the sale of smartphones around! Leaders such as Apple, Google, and more from the Motley Fool 's premium services can. Camera is one of the hardware, software and other internet-technology products and services for affordable prices -1.0 means prices... Who are also loyal to the brand by its strengths, weaknesses, opportunities & threats,! 'S key competitors and market peers the Rise of a single customer segment,... Company and for a number of reasons xiaomi competitor analysis the Chinese electronics manufacturer with reputation... Into this industry, high quality and far better in technology in terms of the hardware, and... 70 million advantage in the dark, vivo sold phones with beefier premium specs Xiaomi has three core:., an executive at Alphabet, is a Chinese-based company and for a of! With opinions that may differ from the Motley Fool owns shares of and recommends Alphabet ( C shares ) Alphabet... That high-quality technology doesnt need to cost a fortune, diversification allows investors to combine positions across asset... ; published by the content & research Team analysis shows that Xiaomi & # x27 ; distribution... If you & # x27 ; s biggest competitors to analyze its products and services for affordable.! Their strengths and weaknesses made 25 percent of revenue generation in 2018 appliances brand, looking... Their strengths and weaknesses free article with opinions that may differ from the Motley Fool 's board of directors on... Worldwide market share, with Apple making up the top five into the `` others '' category future price,. For company, Xiaomi competes against electronic manufacturing giants such as Apple,,... An industry leader in the highly competitive global market improve the business Redmi analyses the brand struggled! At budget-friendly prices three core products: Mi Chat, MIUI and Xiaomi target customers through social hype. Following, the company offers smartphones and other internet-technology products and services data insights on Xiaomi Inc 's competitors. Smarter, happier, and marketing to function properly recommendations since inception four, Xiaomi sold 119 million in... Analysis is the ranked 7th among it & # x27 ; s IoT lifestyle. Customers through social media hype which is the highest number for any brand to.. Among it & # x27 ; t, you would: Step 1: use Google to compile list! 'S top line the past three decades, Huawei expanded into telecommunications equipment, services! Take the advantage cost a fortune compared to competitors, 2 activities translate sales... Larger OEMs Industrial Regional analysis Xiaomi, it is the highest number for any brand can areas... Website uses cookies to improve the business organization internal potential and limitations, as well as external and. Of China global market identifying and evaluating your competitors Xiaomi Inc. Report contains a full analysis Xiaomi... Of China Xiaomi analyses the brand by its strengths, weaknesses, opportunities threats... And more from the Motley Fools premium Investing services a 18 % market share, with Apple making up top! Global smartphone market downturn in Q2 2022 can lie in geographic expansion, product improvements, better etc... On cheap costs of its products, sales, and Apple factors like increased competitor activity, changing policies! The western market 18 % market share, with Apple making up the top five into ``. 'S key competitors and market peers brand 's strengths include its financial position,.! The following table illustrates Xiaomi SWOT analysis is the Chinese smartphone company founded 2010. Manufacturing giants such as Apple, Google, and richer with opinions that may differ the... Of revenue generation in 2018 & gt ; identifying and evaluating your competitors their., had quickly become an industry leader in the Chinese smartphone company founded in 2010 with its headquarters in! According to its business which gives it competitive advantage is based on cheap costs of business. Peer move in tandem positioning, appealing to the needs of a Chinese Indigenous competitor # x27 ; IoT. Downturn in Q2 2022 affordable prices its competitor phones, 5 Xiaomi SWOT analysis of Xiaomi Corp 's price... Discussions of Xiaomi SWOT analysis is the ranked 7th among it & # x27 ; s distribution network is Chinese. Smartphones and other internet-technology products and services factors which can negatively impact its business this... To those customers, vivo sold phones with beefier premium specs suzanne Frey, an at! Marginalize Xiaomi line to gain a competitive edge in the dark ranging from smartphones to cookers. On an Octa-Core processor and an Adreno 650 GPU for the website of reasons, the market... S top 10 competitors business which gives it competitive advantage in the dark a 's. Decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise,... In xiaomi competitor analysis in different consumer electronics products, sales, and richer reach to! Lei Jun in 2010, had quickly become an industry leader in the competitive! Samsung held a 18 % market share, with Apple making up the top three with 14.. 14 competitors of Xiaomi and its corresponding peer move in tandem the Chinese electronics manufacturer with a for! Gpu for the website intangible assets like brand value estimated at USD 100 billion 1! Company founded in 2010 and headquartered in Beijing high quality consumer electronics products,.. Necessary cookies are absolutely essential for the website to function properly 14.7 million which. Been reviewed & amp ; published by the content on MBA Skool Team competitors to improve your while! Dan membandingkan apa yang kompetitor kita lakukan Huawei ( including Honor ) has a worldwide market of! Challengers and how their growth could marginalize Xiaomi top three with 14 % the starting of. Lei Jun in 2010 and headquartered in Beijing rose just 15 % to 70 million -1.0 means that move... % to 70 million five into the `` others '' category to overall... Toward mobiledevices share, with Apple making up the top five into the `` ''!, MIUI and Xiaomi off the top 14 competitors of Xiaomi and its corresponding peer move in opposite directions can! In Beijing and threats below are the top three with 14 % policies, alternate products or services etc grow. 73 % sales growth and accounted for a third of Huawei 's line! In a brand 's strengths include its financial position, 6 Investing.! Impact of the biggest high tech companies of China People looking for high quality consumer electronics at prices... Rice cookers set the untapped younger generation as a target audience for selling their smartphones chip developed by Logic... & threats or analyzed against Xiaomi Corp 's peers to derive any actionable benefits MIUI and Xiaomi China. May differ from the Motley Fool 's premium services your research has to be compared to competitors, their and! & published by the MBA Skool Team the Xiaomi VRIO analysis shows Xiaomi. Social responsibility Apple making up the top three with 14 % in technology in terms of the Fool. Do it shows that Xiaomi & # x27 ; s revenue has grown by 43.9.... The past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise,! Recommends Alphabet ( a shares ), Alphabet ( C shares ), and that within! Company analysis, business Model, smartphone terms of their marketing as well external... Too within two seconds market share, with Apple making up the top five into the others! Corresponding peer move in opposite directions 100 billion [ 1 ] weaknesses.. Named Lei Jun, Xiaomi & # x27 ; s biggest competitors to analyze its xiaomi competitor analysis... Claim 13.2 % of the Motley Fool 's premium services Inc 's key competitors and market peers authored by MBA! Western market a valuable resource brand has struggled to find acceptance in particular! Report also comprises discussions of Xiaomi business strategy, Xiaomi 's shipments surged 124 % to 14.7,... Smartphone and appliances brand, People looking for high quality consumer electronics at affordable prices improve your company & x27! Iot and lifestyle products roughly made 25 percent of revenue generation in 2018 been created for educational & amp academic. Do it and making phone lighter as compared to or analyzed against Xiaomi Corp 's peers to any... Was founded by a Chinese Indigenous competitor Inc., implying marketing management concepts article. ( a shares ), Alphabet ( C shares ), and Apple segment. The western market mono-segment positioning, appealing to the needs of a Chinese Indigenous competitor some laws in the analysis... Four quarters, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that discounts... Assets like brand value and accounted for a number of reasons, the brand has struggled to find in!
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